Sleever and Avery Dennison introduced Inventra, a shrink-sleeve label that embeds RFID chips within the film to add item-level digital IDs without altering product aesthetics. Launched during Paris Packaging Week on February 5–6, the solution was designed to keep the sleeve’s visual impact while protecting the tag from tampering.
The integrated RFID sits inside the sleeve rather than on its surface, providing tamper-evidence and preserving print quality and form. The collaboration, supported by AB Agency, targets cosmetics where many SKUs and compact formats demand discreet, reliable tagging.
For brands and retailers, Inventra enables traceability, anti-counterfeiting and improved inventory accuracy to reduce losses and streamline logistics. By aligning with Digital Product Passport goals, the label supports recyclability tracking and future shopper-facing functions like faster checkout and richer product information.
Image Credit: Sleever, Avery Dennison